Professional Profile

Joseph F. Cash, Jr.

102 Orion Way Neshanic Station, NJ 08853 • 908.639.6060 / 908.369.6055 - fax                      jcash@joecash.com

Senior Sales Executive with over twenty years of proven success in Marketing and Sales to Fortune 500 companies, real estate related companies and individuals.

Successful track record in account management

·   Developed successful marketing and sales strategies.

·   Marketed services to New York City Real Estate owners and Mangers in Companies such as Helmsley-Spear and Newmark & Company, as well as direct to property owners.

·   Client base also included: Merck & Co., BMW of North America, Dow Jones & Co., Ernst & Young, Merrill Lynch, ADP, New York Life, EBS Dealing Resources, CS First Boston, and Pearson Education.

Strong leader with superb management and organizational skills

·   Designed and implemented marketing and sales campaigns including direct mail, print advertisements, and canvass call follow-up.

·   Developed departmental relationships within companies to implement programs to improve customer satisfaction.

·   Developed successful strategies for securing new accounts and increasing volume to existing accounts.

·   Awarded membership in Presidents Club, 1987. Performed in the top 10% of sales in 1988.

·   Million Dollar Sales Club Member. Exceeded $3 million in sales and received awards from the Board of Realtors and Century 21.

·   2002 - 2006 NJAR Circle of Excellence Award Winner

·   2002 Prudential Leading Edge Society Award – top 7% of all associates in North America.

PROFESSIONAL EXPERIENCE:

Marketing Specialist – Realtor Associate

RE/MAX Preferred Professionals, Bridgewater, NJ                                                                                                                  6/02 – Present

Prudential New Jersey Properties, Green Brook, NJ                                                                                                                   11/01 – 5/02

Independent contractor, marketing residential real estate in Somerset, Hunterdon & Middlesex Counties through the use of direct marketing techniques like cold calling, direct mail and print advertising, also utilized circle of influence extensively. Closed more than $6M in business in 2002.

Account Executive, CGS Computer Associates, Inc., Iselin, NJ                                                                                               1/00 – 10/01

Responsible for marketing IT Staffing to Merck & Co., BMW of North America, Dow Jones & Co., and Ernst & Young, in NJ and PA. Marketed Microsoft related project based solutions as a Microsoft Solutions Provider Partner Level firm.

Account Manager, TelTech International, Rochelle Park, NJ                                                                                                         6/97-1/00

Increased company revenue at previously established, but largely dormant accounts like Merrill Lynch & Co., New York Life and Merck - Medco Managed Care. Established new relationships with BMW of North America & EBS Dealing Resources. Marketed company service through cold calling and networking.

Account Executive, Charterhouse Systems Group, Clark, NJ                                                                                                      11/96-6/97

Applied previous marketing experience for firm specializing in leading-edge client server technology. Used targeted cold calling and networking techniques to open new accounts and attain approved vendors list status at clients such as Merrill Lynch & Co., Inc., CS First Boston, and HFS (Cendant).

Vice President, Director of Marketing & Sales, Embassy Elevator, New York, NY                                                                     1992-1996 

Responsible for all sales and marketing functions of full service elevator company. Identified specific market needs that could be filled by company. Designed and implemented successful marketing/sales campaigns including direct mail, print advertisements, and canvass call follow-up. Directed company efforts for 3 to 4 trade shows per year. Secured several major accounts through these efforts, and by providing a very high level of personalized service. To that end was available to clients on a “24/7” basis. Worked closely with company owners and with other departments within company to implement programs to improve customer satisfaction. Personally secured over $2M per year in major new accounts.

Account Executive, Yale Robbins, Inc., New York, NY                                                                                                                 1988-1992

Handled a variety of sales accounts for a publishing firm that specializes in real estate directories and related products to real estate brokers, managers, developers, and related vendors in the New York City market. Responsible for developing new accounts and increasing volume to existing accounts. Increased client base through direct mail, print ad’s, trade shows, prospecting, referrals and other leads. Was directly responsible for developing new product that increased department revenue by 5% per year and marketed company services to a new market sector.

Regional Representative, TRW- Real Estate Data, New York, NY                                                                                                1986-1988

Handled all aspects of sales and marketing in New York City region territory for a firm gathering and disseminating real estate information to brokers, appraisers, developers, title companies, and real estate service companies nationwide. Awarded membership in Presidents Club, 1987. Performed in the top 10% of sales in 1988.

Director of Sales & Marketing, J.W. Smith Brothers Inc., Lebanon, NJ                                                                                     1985-1986

Full Responsibility for the marketing and sale of a tract of 22 luxury homes developed under the name of Applewood Estates. Handled all aspects of marketing and sales including the development of sales brochures, prospect lists, marketing program and corresponding ad campaign. Negotiated the sale of new homes and handled the sale of purchasers homes.

Realtor Associate, Century 21 - Homes by Honey, Metuchen, NJ                                                                         1982-1986

Developed direct marketing and canvassing campaigns as well as referrals averaging 35 listings and 25 sales annually.  Million Dollar Sales Club Member. Exceeded $3 million in 1986 and received awards from Board of Realtors and Century 21.

Sales Associate, Charles Smith Agency, Edison, NJ                                                                                                                   1981-1982

Listed and Sold properties in Middlesex County. Managed properties for relocation companies.

OTHER:

Licensed Real Estate Salesperson – State of New Jersey; past Vice President, Branchburg Board of Education (Elected), past Member, Somerville Board of Education (Appointed). Secretary, Branchburg Girls Softball Association (BGSA) Volunteer activities include American Heart Association and Midland Run. FIFA “F” Licensed Soccer Coach. Married 17 years, 2 daughters; 1 Chocolate Lab and 1 Cat. Personal interests include motorcycling, bicycling, home repair and renovation, soccer and coaching youth sports. Currently training to be first resident of Branchburg to become a member of Community Emergency Response Team (CERT) – sponsored by FEMA.